RI President-elect Holger Knaack’s theme for 2020-21, Rotary Opens Opportunities, asks Rotarians to create opportunities that strengthen their leadership, help put service ideas into action, and improve the lives of those in need.   
Rotary International monthly themes to reflect the areas of focus.  Refer Brand Centre for material.         
Rotary Year (July – June).  They give you more flexibility if you use this structure to develop your schedule of programs.
MONTH               NEW THEME
July                        Transition Month - New Rotary Year Kick-Off Month  
                                                                                                                     
August                  Membership and Extension - emphasizing membership development and the creation of new Rotary clubs. – 
                              we are People of Action                                                                                                               
 
September           Basic Education and Literacy - emphasizing Rotary's ongoing commitment to promoting                                                                                                                 
October                Economic and Community Development                                                                                                                              
 
November           Rotary Foundation - emphasizing our commitment to the important work accomplished by The Rotary
                              Foundation                                                                                                                        
 
December           Disease Prevention and Treatment                                                                                                                         
 
January                Vocational Service - emphasizing Rotary's contribution to the second Avenue of service                                                                                                                 
February              Peace and Conflict Prevention/Resolution - emphasizing Rotary's goal of world understanding and
                              peace                                                                                                                   
 
23 February        Rotary's Anniversary (1905)                                                                                                                        
 
March                   Water and Sanitation                                                                                                                    
 
April                      Maternal and Child Health Month                                                                                                                            
 
May                       Youth Service - emphasizing Rotary's commitment to youth.                                                                                                                       
June                       Rotary Fellowships - emphasizing Rotary's ongoing commitment to various fellowships.